Brand Kit
Modern Athlete Protocol is a Miami based fitness brand that seeks to enrich individuals on bodybuilding techniques with ebooks, training courses and more.
Client
Modern Athlete Protocol
Service Provided
Brand Development
The Goal:
The goal with this project was to design a logo and to create a full brand indentity that matched similar brands in the niche but was unique. Trinity Label, Raw Gear and Inaka Power were some of the main inspirations in terms of logo design and color palette.
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The Challenge:
The challenge with this project was creating a brand that was clean, simple and modern but still told a story that aligned with brands fitness based goals. When designing I researched other brands in the fitness niche and was influenced by their bold black and white designs that were minimal.
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The Result
The result was a brand kit that featured a symbol, logo, submark and pattern that used the modular elements interchangibly. An angular bold san serif font was chosen for the logo to compliment the simple dumbell symbol I designed.
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